The Myth of “Day of” Wedding Planning
Published on 04 25 2011 by J.Soiree in Uncategorized
Just had to share this article about the myth of the so-called “Day of” wedding planning! So many wedding planners share this view, I hope it gives you some insight on what a wedding planner really takes care of!
“One of the biggest illusions in the wedding industry is entitled “day of” wedding planning. The premise of this type of planning consists of a bride hiring a wedding planner to show up on her wedding day with little to no prior history of the event, and execute the wedding day’s activities. The bride does the front-end of the planning to the best of her ability: hiring her own vendors, putting together her own rental orders, creating her own timeline, managing her own transportation, and communicating layouts to the venues, just to name a few. The wedding planner arrives on they day of the wedding to pick up all of the pieces.
Unfortunately, most brides don’t have the experience to do the front end of the planning, which leads to potential disaster for the planner, the bride, and the event.
ANYONE CAN DO IT?
“Day of” planning became overwhelmingly popular when the economy took a turn for the worse. Suddenly, struggling event planners, weekend warriors, caterers, venues, DJs, florists and even photographers jumped on the bandwagon and started offering “day of” planning services as a way to stay afloat. These vendors not only offered the service, but at a vastly reduced cost. Most of these vendors do not have the experience to plan and execute a wedding. This inexperience and price deflation has been poisonous to experienced wedding professionals and has devalued the wedding industry overall.
“Day of” terminology has taught today’s bride to equate wedding planning with “cheap” and/or “what’s the least amount I can pay if I want a wedding planner?” Many brides no longer take the skills of a professional wedding planner seriously.
But wedding planning is not a profession to be taken lightly. Experienced wedding professionals deserve the same respect and recognition as a doctor or accountant. A well-executed wedding is just as important as a clean bill of health and proper tax reporting!
Why do we go to any professional? We go because we are not trained to do what they do. For example, we go to an accountant to prepare our taxes because we are not tax specialists. We work with lawyers to prepare contracts that protect us from litigation. Lawyers are to contracts as wedding planners are to weddings. Brides need to be taught that an experienced planner will go out of their way to create her perfect wedding day.
EDUCATION IS THE ANSWER
The time has come to eradicate “day of” terminology from bridal vocabulary. The key to doing so is education–education within the wedding industry and educating brides directly. Wedding professionals can continue to educate themselves by attending events hosted by associations such as ISES (International Special Events Society) and WIPA (Wedding Industry Professionals Association).
In addition, there are a number of respected planners that have put together regional education platforms. The Academy for Planners and Designers by Wedding 360 was recently hosted in San Francisco. Celebrity event planner Sasha Souza has taken her skills on the road to numerous ISES chapters and is now hosting “Sashapalooza,” an intensive training seminar. The byproduct of this education trickles down to bridal clientele. Educated planners mean educated brides.
Wedding professionals must explain to potential clients the importance of working with the bride along the way. Obviously not all clients require full-service attention, but there are steps to guide them as they progress to the wedding day. Share your preferred vendor lists, work with the bride to create her timeline, talk about the venue layout, and find a way to insert yourself into the planning process along the way so that you have some control over the final outcome. Explain to clients why utilizing shuttles for transportation takes longer than driving in cars.
If she’s DIY, DIWH (Do It With Her). Incorporate her design elements and creativity by mindfully weaving them into the wedding day. If anything goes wrong, you’ll know how to handle it, as you’ve been a part of the planning process.
DIY OR DI-ASTER?
The bottom line is, most of today’s brides are hiring wedding vendors from the Internet rather than at the recommendation of a wedding professional. Most brides do not know how to create wedding day timelines. Most brides do not know how to manage transportation. Most brides do not know how to write rental orders. Most brides do not understand that DIY can spell DI-SASTER. Most brides think they can manage their wedding planning but as the day approaches, realize how little they have time for.
Most brides do not understand that having a planner with them throughout the planning process will actually save them time and money! There has never been a better time to explain the importance of a qualified wedding planner. Take the time to educate yourself, and your bride. Now is the time to restore credibility to the wedding industry, and it starts with you.

Written by: Jenne Hohn, Event Planner
Jenne Hohn is the owner of Jenne Hohn Events in Napa, Calif. Visit www.hohnevents.com.
Article from SpecialEvents.com.
Host a Sexy Fun Bridal Shower!
Published on 04 11 2011 by J.Soiree in Uncategorized
At a loss for ideas for a good bridal shower? Don’t do the typical bridal games at a restaurant, do something fun and sexy!
I just planned a bridal shower that brought guests together who didn’t know each other well to learn how to pole dance! It was unique, a KILLER workout, and super fun!
We went to Evolve Dance Studio in Los Angeles because they were the most flexible and easy to work with. Lani was very informative about the prices and how the class works, and booking was even easier online through paypal! You can bring an ipod to play your own music, bring food and drinks (including alcohol!), and even wear fun sexy outfits and heels!
The class was broken up into different sections that included a sexy walk, stretching, pole walking and eventually pole spinning! And I must say, it’s been a week and I’m still sore! Peppa was a great teacher and gave each of us individual critiques on how to better our stances, legs, and arms to learn proper form.
After class Peppa did a 1.5 minute performance on the pole that was A-mazing!! She took group photo of us and we were able to freestyle on our own with the moves that we really liked.
Private parties can be purchased in 60 minutes of 90 minute intervals and can have an unlimited number of guests. They have 8 poles so girls can share as needed. Parking is metered streets (free on Sunday) or free residential on Hayworth.
For more information, contact 323-230-9605 or go to their website and let them know that Joanna Chong referred you. They are located at 5872 Pico Blvd. in Los Angeles, 90019.
Free Registration to Event Live Expo 2011!
Published on 04 04 2011 by J.Soiree in Uncategorized

“Event Live Expo will be 2011’s most important gathering for the live event industry and the “must-attend” convention for anyone involved in organizing, producing or creating festivals, concerts or large-scale public events.”
-Tim Leiweke, President and CEO, AEG / L.A. Live
Event Live Expo is the exciting new event production showcase that creates a highly creative and productive environment for:
• Building relationships with new and existing suppliers
• Exploring brand new ideas and technology to make your event truly memorable
• Networking and sharing ideas with a diverse range of event producers and planners
• Gaining practical advice and experience from leading event professionals
• Informing critical event production purchasing decisions
Event Live Expo, jointly organized with one of the world’s leading business to business exhibition organizers, will be co-located with Stadia Design and Technology Expo, the highly regarded stadium and arena design and technology show case at the Los Angeles Convention Center, L.A., California – 12, 13, 14 April 2011.
Registration is FREE! Click here for more info!
Contact: Emma Stokes, Sales and Marketing Director, Event Live Expo – emma.stokes@smartershows.com Tel: +441306 871308.




Joanna Chong started J.Soiree in 2009 and has over 7 years of coordinating experience from film productions and conferences to weddings and special events. Her superb organizational skills, professionalism, and passion in design make her not only a great planner but someone you can trust to go above and beyond your expectations.